There are many organisations in the UK that attempt to attain clients better search engine placements. This is achieved through the execution of various methodologies such as Pay Per Click or Search Engine Optimisation. Some of these campaigns have astounding success where as others are doomed to failure. In order to increase success of high search engine placements an effective marketing strategy has to be carried out by a reputable search engine optimisation company that has a proven track record of delivering results.
However one simple question has to be answered. Due to the fact that there are two main search engine placement techniques as aforementioned, is it better to carry out Pay Per Click, or a SEO campaign? To answer this question we must analyse a few statistics in order to make a valid conclusion. However what must be clearly understood is that both are highly effective methods to attain high placements on the search engines.
Almost 40% of search engine users usually click on the number one listing in the search results. In addition, around 4% of them click on the number one sponsored listing. If one is to carry out a simple calculation - that means around ten times more traffic. That's because people will mostly trust search engines to provide unbiased information about products. Winning top placements on a search engine for a frequently-searched keywords can change the progression of your business.
There are various search engines (Google, Teoma, AllTheWeb, MSN, to name a few), there are directories (Open Directory, Yahoo, LookSmart, and others), and there are portals (AOL, Netscape, iWon, Lycos, HotBot, Excite, WebCrawler).
Pay per Click advertising allows guaranteed results and as such you can predict and evaluate costs of marketing and effectiveness. This could be one fundamental reasons for the success of this marketing method. In addition, even though PPC can reduce profit margins, it is still considered one of the safest marketing methods. This leads to one big question. Should we carry out an search engine optimisation campaign or a PPC campaign to attain placements?
The answer is quite simple, as long as you use a reputable marketing company that has a history of success implementing both these marketing methods effectively, you may achieve twice the benefit of just carrying out a single search engine placement campaign. If one is to analyse the effectiveness of some of the leading authorative business's online a simple pattern emerges. All are using both the benefits of SEO as well as PPC.
In conclusion, if you do decide to carry out both campaigns, it is advisable that the necessary information is collected about the companies. This could include the following:
- Client testimonials and results
- How long has the organisation been in business's
- Methodology execution and success rate
- Renewal rates and customer retention rates
- Search engine placements achieved
The above information if followed will allow you to attain a good understanding of the organisation as well as how effective their methods are for their clients. Investing in an industry which is renowned for scams and frauds, one must make extra sure their investment carry's a good chance of return. There are many businesses who have used both these marketing methods and have lost faith in them. This is not because of the search engine placement method executed, but rather the organisations that claim they can execute the method.
Related Information:
Better Search Engine Placement
Effective Search Engine Placement
