Search engines do not combe through the entire Internet when somebody keys in a search. When somebody runs a search query the engine can only search through what is in its' unique database. So, for example, if the searcher was looking for a friend personal homepage, they would probably need to know the specific URL or website address. Most search engine algorithms do crawl through a vast amount of pages on the internet when they are indexing new sites, however they cannot find all sites on their own. The criteria's for an easily found website are;
- We carry out a thorough keyword analysis, refining only the best and most competitive search terms relating to your industry. These must be checked over and amended if necessary by the client.
- For each of the chosen search terms, we build 100 optimised pages containing good rich content explaining to the browser (and the search engine) each of the chosen keywords. We concentrate on optimum keyword density/frequency, H1/2 and 3 headers to ensure that these pages, when indexed will be high in the rankings of the search engines.
- We carry out a thorough internal linking process, it is advisable, especially in competitive sectors that anchor text is incorporated on each of these pages.
- The most important part of or optimisation is the External link campaign . We set upto 50 external links, coming from sites with a high page rank , ultimately pushing your own PR up and therefore boosting you up in natural listings.
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