"Most search engine optimisation companies consider link popularity building as one of the most crucial aspect of an optimisation campaign."
There are many articles online all explaining their own theories in regards to gaining SERP's through Link Popularity building. However if one is to look closely at some of these articles, they seem not only dated but also offer contradicting information. This as a result leads to more questions rather than answers. Here we attempt to explain the best way to gain rankings through the Link building process.
Following outdated link advice is problematic. Most online business owners and webmasters are aware of the significance of links and its inclusion in the search engine algorithms. Search engines such as Google use a system referred to as Page Rank (PR), whereas Yahoo has introduced a similar concept referred to Web rank (WR). Both these ranking tools are based predominantly on how many incoming links there are. Google, as well as Yahoo will give a value out of 10 for a particular site. As a result if a site had a PR of 6, (focusing on the leading search engine) Google will value that particular page as 6 out of 10. General consensus dictates that the higher the Page Rank or Web rank, the higher your keywords are ranked. In addition to the latter, if you attain a link from a PR 6 site, it is consider far more valuable than a link on a PR 2 website.
Based on the above information, in the last 4 years, search engine optimisation companies as well as webmasters have attempted to manipulate the search engine algorithms especially in the field of Links. The manipulation techniques involved buying links on high Page Rank sites, and linking to sites which are only designed for Links (Link Farms). This led to an artificial increase in PR for the simple reason it contradicted the true concept behind the Page Rank system, which was designed to allow a natural linking process. However, nowadays, following this outdated linking advice is more likely to get your site penalised rather than aiding you in achieving top rankings.
Through alterations and evolution in the sophistication of search engine algorithms, it has allowed search engines to tackle the complexities associated with manipulation. In the contemporary search engine world, Google and other search engines have largely caught on to Page Rank brokers and have filtered out benefits associated with purchased links as well as reciprocal links. The risk of obtaining these types of links is even greater for a new site, as detection of an "unnatural" link structure has recently gotten many sites "sandboxed" to the bottom of the SERPs. For this reason, a link popularity campaign must be conducted carefully and yield relevant, "natural" links.
So if this is the case, why is Cybernet Media LTD offering Link Building packages? There is a simple explanation
The reason for us offering links is based on the latest research conducted by our in-house search engine consultants. We carry out a natural linking campaign whereby we link you only to good quality sites. This process is not rushed and time is taken to ensure only quality sites and directories are chosen. We also make sure that all the links are not placed on at once, but gradually over your campaign.
Here are some of the criteria we adhere to:
- The link is on a Website that is hosted on a unique IP address.
- The link is on a website that has a unique, wholly independent set of backward links.
- The link is on a Website that is of a similar theme to your website topic.
The success of a search engine optimisation campaign depends greatly upon link popularity. Getting a Website listed in directories, on quality websites will usually have a good impact on rankings. Here at Cybernet Media LTD we aim to deliver.
|
