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Advertising - TV, Radio & Cinema: |
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Advertising is a major phase of overall product or service development and management. Advertising is specifically part of the outbound marketing activities or activities geared to communicate to the market e.g. advertising, promotions, public relations, etc. (Inbound marketing activities are geared to communicate from the market and include e.g. market research about the market.)
Advertising brings a service to the attention of potential and current customers. Advertising best carried out by implementing an advertising plan. The goals of the plan should depend very much on the overall goals and strategies of the organization, and the results of the marketing analysis, including the positioning statement.
Usually the plan includes what target markets you want to reach, what features and benefits you want to convey to them, how you will convey it to them (this is often called your advertising campaign), who is responsible to carry the various activities in the plan and how much money is budgeted for this effort. Successful advertising depends very much on knowing the preferred methods and styles of communications of the target markets that you want to reach with your ads. A media plan and calendar can be very useful, which specifies what advertising methods are used and when.
Consider TV, radio, cinema, newsletters, classifieds, displays/signs, posters, word of mouth, press releases, direct mail, special events, brochures, neighborhood newsletters, etc. What media is most practical for you to use in terms of access and affordability (the amount spent on advertising is often based on the revenue expected from the product or service, that is, the sales forecast
TV Advertising: Sights, Sounds & Sales! Explains, there are many facets to a successful commercial. But TV commercials can help grow your business quickly. The TV commercial is generally considered the most effective mass-market advertising format and this is reflected by the high prices TV networks charge for commercial airtime during popular TV events. TV Advertising reaches Large coverage area, can target a specific audience uses both visual and auditory stimulant, Large repeat exposure, can be costly to produce and air time limitations restrict message need for repetition/short ad recall.
Radio Advertising: It also is a very useful media for the advertisement. Even in the computer age there is a huge amount of radio listener which is directly influenced by the advertisement moves on air. Specific audience (demographics), Immediate/timely/multiple exposures, possible high entertainment value of ad
Celebrity endorsement or pitch time and content flexibility, use of a human voice (celebrity), sound reinforcement, and time limitations restrict message need for repetition.
Cinema Advertising: compelling consumer research tells that cinema media advertising is very effective and catchy.
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