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As it is very much clear from the title that it is type of advertising in which advertising is done at the point of sale. This also refers that at the store or retail shops the representatives of that product motivates the coming customers and tells about the features of the product. At one point it is also very good technique that the product is told to the customers who are not with the intention to buy that product.
Point of sale is the physical location at which goods are sold to customers, advertising at Point-of-sale is the promotional activity. Point-of-sale advertising has always been important to the manufacturer, providing the last chance to convince a customer to choose a particular brand. The increase in price competition between the companies in recent years means that the consumer is more likely than ever to select a brand at the counter.
As one of the very few remaining avenues for advertising, point-of-sale promotion is crucial to the manufacturers. This battlefield is particularly felt by the retailers, who have limited space and many competing forces. Companies are turning their creative talents to designing new merchandising displays to help reduce retail clutter.
Advertising at Point-of-sale is a great way to motivate more consumers at the point of sale and sell more products. It's a win-win situation for both advertisers and retailers. Advertising at Point-of-sale Can influence impulse purchasing, Helps product stand out among competition customer has opportunity for direct response at time of ad presentation (i.e., purchase)
The size of advertising may not exceed 3,000 square centimeters, and may only occur as part of an advertising display. Advertising, including illuminated signs, must carry an approved health warning and government attribution of a specified size appearing in black lettering on a white background and occupying 25% of the total area of each tobacco advertisement. Advertising which makes any use of electronically generated images or sounds affects the consumers.
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