Many people have a perception of certain Search Engine Optimisers as unethical due to forums and newsletters around the world. Of course it is important to hire an optimisers who will actually carry out the job in hand and achieve a strong presence on the web, but how do we define 'ethical SEO consultants' from the unethical ones? We can categorise them into 'Black Hat Optimisers and White Hat optimisers.
Because of extreme competition on the web marketing on the Search Engines is very important. The main reason being that a high ranking on a search engine can determine the success or failure of an online business and with this in mind there are thousands, even millions of businesses competing for the top positions.
The statistics show that a 90% of searchers will click on the top search engine result, 80% on the second, 60% on the third and the chance of somebody finding the website beyond the top ten is very slim indeed.
Unfortunately, this has resulted in a high rise of unethical techniques. Many search engine optimisers use services that exploit weaknesses and loopholes in search engine technology. These are 'get rich quick' schemes that cut the corners to get their clients high rankings in a short space of time. The catch is that when the larger search engines such as Google, MSN and Yahoo pick up on the spamming techniques, they not only disallow the use of the technique, but they can also de-rank and often eliminate the offending site from natural listings on that engine. It can be virtually impossible to regain rankings once a site is eliminated, therefore making the website worthless.
Before choosing a company to boost listing and traffic amount, you need to be sure that the company is not using 'black hat techniques'. Make sure the company does not;
- Use free for all link farms and point them to your website
- Create doorway pages
- Create cloaking scripts
- Create 'micro Sites' or mini websites focusing on specific keywords that redirect to the home page
- Boost traffic artificially
- URL - Rewriting
At Cybernet Media LTD. we completely avoid all of these unethical techniques and we use expert methods, otherwise known as 'white hat methods', We are considered to be one of the most competent and successful SEO companies on the net, not just by our clients, but our competitors also. We abide strictly to search engine guidelines using the following means;
- Skilfully optimising website content to be not only user friendly but to take advantage of relevant keywords
- Improving site structure, paying close attention to sites' 'Internal Links' by using deep code linking and anchor text
- Relevant External Link research and building
- Manual submission to the top 100 major search engines
Related Information:
 Importance Of Search Engine Optimisation
Professional Search Engine Optimisation Company
Anchor Text Optimization for incoming links.
Ethical Search Engine Optimisation
Significance Of Page rank For Search Engine Marketing Requirements
How Does Search Engine Optimisation Work?
Case Studies
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