When linking, there are 2 sorts of links; Reciprocal and Backward ,(or non-reciporical, one way).
One type of link is a Reciprocal Link - This is where you put a link on your website and another website puts a link for your website on theirs. This is helps to raise the pagerank of your website but also you are helping raise the pagerank of the other website (So in effect you are gaining and losing) and of course it makes complete business sense to do so. Also you can gain traffic from the other website, but you can also lose traffic. Where both parties will benefit from a reciprocal link because of traffic referral between sites they will not make ANY difference to you search engine placement.
The second type of link is a backward Link - Only backward links will make difference to your search engine placement. If you look at Google as a popularity contest. Google sees it as this; If a site has got lots of one way links coming into it from relevant and important sites who do not require a link back, that site must be important, Therefore is automatically pushed higher in the listings. The most sought after links online, these are hard to come across, so are time consuming and expensive to find. Good backward links are not only essential, but the most important factor of attaining high placements in natural listings on the ,major search engine) This is where a link for your website is placed on another website only. This then transfers more pagerank to your website, you lose no traffic only gain.
We only supply Backward Links.
These are placed pragmatically onto your website as to make Google think you are getting the links yourself. If they were to be placed on your website all at once your website can be held back or even penalised.
All links come from ethical and relevant websites, and well known directories (Such as DMoz, Googles own directory) - NO Free For All links and NO LINK FARMS.
In your case for example the links would be coming from websites within the following categories followind the criteria/category of your website.
One of the most challenging parts of search engine optimisation is undoubtedly Link development. The concept of determining the importance of a website from the number of external web pages that link to it we see a criteria taken into account to large degree with the search engine google. many other search engines pay a degree of importance to the number of inbound links to your web pages also.
Not all inbound links hold an equal importance; websites that have many inbound links are considered more valuable than links from sites with few inbound links of their own. However, all inbound links are good but care should be taken when joining link farms 'free for all' directories and other such schemes which require you to link back to them. Google and other spider conducted search engines will pick up on these spam driven links and eventually your site will be penalised.
To summarise, every website needs to focus on the popularity or page rank of their site. Link popularity, non reciporical more so than reciprocal is arguably the most important ranking criteria in regards to search engine rankings and placement. Most Search Engines including the most popular of them all Google, place a great amount of value and weight in a sites link popularity. In conclusion to my my point, the basic idea behind this is you have to have more links coming into your site than going out. If your site is viewed by the public as a valuable resource or tool, with minimal work on your prart then you will automatically receive random linking to your site. Search engines will rank a web site by the number of outgoing and incoming links to a that site, and then determine the importance or relevance of the web sites linking to each other for a particular keyword or keyword phrases. The search engines will also rate your site based on the number of incoming links as apposed to out going links and if those links are reciprocal or not. Search engines may very well start rejecting reciprocal linking in the future because this is an artificial way to increase link popularity. The only sure way for the search engine to ascertain link popularity will have to be one way direct incoming links.
The question we are answering in this article is: why is one way direct linking more important than reciprocal linking? Sites with more incoming non-reciprocal links will then be ranked higher than their reciprocating competitors and will be labeled as a valuable resource to the web community through their achieved page rankings. . Google and other engines have matured over the years and are penalizing sites that are currently using known search engine manipulation practices. The latest method of search engine rankings is reciprocal link popularity. Obtaining good quality links from web sites is not a simple task. A quality web site would only link to you if convinced there are some benefits for his site or his site visitors. Does your site compliment his or hers and does your site offer any free tutorials, articles, code tips etc. Would a large corporation like Nike Corp. link to your site if your not shoe related, or offering a review on their product? Of course not and search engines are ranking all sites based on this criteria too. The more non-reciprocal links you have pointed to your site will help achieve higher search engine results for your targeted key words.
