This is program is one of the kind in the United Kingdom and Cybernet Media is the first company to offer this to its existing client base. The Site Conversion Increment (SCI) program combines both E-commerce marketing as well as Online behavioural analysis.
The basic premise behind the SCI program is to increase the conversion from visitors to sales. There are many organisations in the United kingdom that solely focus on traffic generation, and as such they continuously focus on getting traffic through various means such as Pay Per Click or Search Engine Promotion. Even though this principle of traffic generation underpins online success, they negate the basic fact which is to increase business online. This can be explained by this following example:
SITE A = 100 visitors 3% conversion = 3 sales
SITE B = 50 visitors 10% conversion = 5 sales
If one is to analyse the above example one can make a factual conclusion. Traffic generation is not the only single factor that determines increase in sales. Ensuring your visitors stay on your site and purchase also needs to be taken into consideration. If one is to look at the outlaid example, it could be clearly stated that even though site B is getting fewer visitors, it still is more successful than site A. The SCI program has been specifically designed to assist in the increasing of the visitor to conversion ratio. This is especially important when online businesses are paying for their traffic. The fundamental factor that determines success in online marketing is ensuring that you get a good return on your investment (ROI).
The SCI program has been specifically designed for those who want to increase their level of online visitor conversions. There are numerous advantages to having the SCI program implemented. These are as follows:
- Increase in overall sales through visitor conversion enhancement
- Reduction in online traffic expenditure
- Increase in overall customer base and growth in overall business
- Site Audit which will show weakness and focus on correcting all errors
- Increase in returning visitors
The list of the advantages is endless. It could be said that this service available from Cybernet Media is a break through and has been created through years of behavioral analysis, buyer behaviour, demographic analysis as well as psychological profiling.
Increase in visitors = increase in potential customers + SCI = increase in sales.
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Ethical Search Engine Optimisation
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